Trade Show Displays Blog

Welcome to BERLINdisplays Trade Show Displays Blog! Discover tips and information to help improve your trade show displays and point of sale exhibits to stop traffic, engage customers, and showcase your company and products!
BERLINdisplays is here for you

BERLINdisplays is here for you

As I write this, the number of coronavirus cases in the USA has exploded, and the number of Canadians afflicted are on the upswing as well. Of all the priorities in our life, health is the most important.

Fear of losing our health has many businesses pulling up welcome mats and bringing in signs. In the trade show industry, plants are closed, and all events are on hold until further notice. There is no denying that it’s a scary time, and we are all trying to make the best of it. BERLINdisplays wanted to remind you of a few things, and perhaps even bring you a little hope for the future.

In business, there are cycles, expansion, peak, contraction, and so on. The same is true in life. This is a world cycle. Our forefathers had wars, Depression, the Holocaust, plagues, and the sun, and fun returned again.

We will survive.  And we will be stronger and better because of it.

Soon enough, we will be back on the trade show floor, promoting our products and services once again. Being productive can help us through challenging times, or even if you need a distraction, we are here to discuss, plan, and design future projects virtually.  Or, if you just need to speak to another human being living in this global reset too.  Although we are not exactly sure when the new normal will present itself, we can be ready when it happens.

In the meantime, stay safe by washing your hands well, following social distancing recommendations, and wearing a mask when necessary. If you need a dose of positivity, view this “tribute to our healthcare workers.”

2020 Montreal Trade Shows and Conventions 2nd Quarter

2020 Montreal Trade Shows and Conventions 2nd Quarter

Your partner for designing and creating trade show booths to stop traffic, engage your potential customer, and help your company remain top-of-mind in your industry, BERLINdisplays has the creative experience you need to help you remain top of mind long after the show has ended.

Since preplanning, design, and assembly of your customized booth and/or booth elements can take some time, we are happy to offer a list of the bigger trade shows, conventions, and expos coming to Montreal in the second quarter of 2020.

Plan now to impress attendees at the second quarter events that will have the greatest impact on your business.

We display you at your best. Contact BERLINdisplays for more information, or to begin the planning and design for your most effective booth ever!

2020 Montreal Trade Shows and Conventions 2nd Quarter
(By Month)


4-5 April

The Outdoor Adventure Show

Palais des Congrès de Montréal

Enjoy hundreds of exhibitors, presentations, and experts. Several theatres will show themed movies, there will be a white-water demo pool and an eco-dive dive tank.

8-9 April

National Career Event

Palais des Congrès de Montréal

A conference promoting successful exchanges between employers and candidates.

15-17 April

SIAL CANADA – L’Inspiration Alimentaire

Palais des Congrès de Montréal

Over 25,000 visitors and 1,200 exhibitors attend this exhibition to celebrate the quality and diversity of the international food industry.

17-18 April

Grafik’ Art Montreal

Place Bonaventure

Meetings and exchanges for all professionals in the world of the printed. Experts and equipment on hand, and many specialists in creation and design.

23 April

Parents and Kids Fair

Olympic Stadium

Canada’s biggest consumer fair for families in Canada.

24-26 April

Electric & Plug-In Hybrid Vehicle Show

Olympic Stadium

Covering the electric and plug-in hybrid vehicle industry, general automotive, and environmental protection.

25-25 April

The Franchise Expo

Palais des Congrès Montréal

Quebec’s largest Own Your Own Business event featuring successful franchises, new opportunities, many exhibitors, and free seminars.


1-2 May

Expo Grands Travuax – Équipment Lourd

Espace Saint-Hyacinthe

One of the largest heavy machinery exhibitions in eastern Canada. Meet major equipment manufacturers and dealers.

11-13 May

MMTS – Montreal Manufacturing Technology Show

Place Bonaventure

At Quebec’s leading manufacturing event, metalworking technologies connect with digital transformation.

26-27 May

HR Tech

Palais des Congrès de Montréal

Billed as the HR, talent and payroll technologies expo, this event brings together global, national, and local professionals and vendors, and offers demonstrations and super-demos.

28-30 May

SIDIM – Salon du Design

Place Bonaventure

Canada’s premium design trade event bringing together designers, architects, specifiers, buyers and more.

29 May-2 June

Ordre des dentists du Québec / Order of Dentists of Quebec

Palais des Congrèss de Montreal

Includes a scientific program, workshops, and conferences for the needs of dentists and dental teams.


11 June


Palais des Congrès de Montréal

Montreal’s leading IT Conference & Exhibition.

29 June-1 July


World Congress on Powder Metallurgy & Particulate Materials

Occurring once every six years in North America, it is the largest global powder metallurgy (PM) and particulate materials event.

Winning Tactics for Attending That Last-Minute Trade Show

Management has decided to attend a trade show at the last minute, and now you’re left wondering how you’re going to pull something together in time, let alone WOW prospective clients. If your team has kept good records, you have access to high-quality media files, and you’ve got the name of a quality Trade Show partner, like BERLINdisplays; it’s not impossible to pull a booth and your presence together quickly. The following guide will help you create winning tactics for attending that last-minute trade show.

  1. Determine your goals. Decide whether your focus at this trade show will be brand awareness, developing new business relationships, lead generation, or any combination of reasons.
  2. Take inventory of your trade show display material.  Verify all company’s logos or graphics are current. Confirm the appropriate language used at the location. Ensure the transport and install/dismal schedules are realistic. Consider using portable exhibitspamphlet racks if the schedule is limited. Verify the location and dates for the next show to be prepared.
  3. Order visuals. Do you need something new? If you’ve got high-quality graphics on file, BERLINdisplays can turn many visuals around for you within 48 hours.
  4. Trade Booth Rental. If you don’t already have an exhibit in storage, BERLINdisplays can rent and ship within 48 hours. Of course, this depends on the size and design.
  5. Tell the world you’re going to the trade show. If you don’t have time to reach out, ask someone who does. Refine and consolidate your messages to your lists, in social media, advertising, and any other opportunities that present themselves.
  6. Manage the Project. As you go through this process, coordinate your lists, delegated tasks, deadlines, and point people. Consider creating a group in your email or team-based software for the tasks at hand. Make sure everyone updates your list(s) frequently.
  7. Have all your marketing material ready.  Verify all support material required is current and, if appropriate, show location language. That is signage, business cards, brochures, price lists, pens, swag.

The lead up to a trade show deadline may feel like a race as the date looms ever closer. Good partnerships within your company and with your trade show design firm can alleviate much of the stress.

Post-show: Establish a strategy to follow up with your contacts. Employ all media “touchpoints” to thank all attendees. Coordinate this with your sales department.

Successfully implementing these tactics for attending that last-minute trade show will result in increased company sales.

Need some expert advice or assistance? BERLINdisplays can help you with everything from design, graphics, portable, and modular exhibits. Including transport and customs clearance. Call (514) 939-3600 or, email

Montreal Trade Shows & Conventions 1st Quarter

Montreal Trade Shows & Conventions 1st Quarter

BERLINdisplays wants to be your partner in designing and creating a trade show booth that will stop traffic, engage your potential customer, and will help your company remain top-of-mind for your industry long after the trade show has ended.

Since preplanning, design, and assembly of your customized booth and/or booth elements can take some time, we are happy to offer a list of the bigger trade shows, conventions, and expos coming to Montreal in the first quarter of the new year.

Begin planning now to wow attendees at 2020 events that will have the greatest impact on your business.

We display you at your best. Contact BERLINdisplays for more information, or to begin the planning and design for your most effective booth ever!

2020 Montreal Trade Shows & Conventions 1st Quarter
(By Month)


17-26 Jan

Salon de L’Auto

Palais des Congres de Montreal
One of Canada’s most influential automobile shows and contests.

24-26 Jan

Montréal Taboo Show

Place Bonaventure
A show dedicated to the adult playground of all things taboo.


3-6 Feb

PaperWeek Canada and BIOFOR International 2020

Fairmont The Queen Elizabeth Montreal
The Pulp & Paper industry’s preeminent annual conference and tradeshow in Canada.

BIOFOR International 2020

Fairmont The Queen Elizabeth Montreal
This International Forest Biorefinery Summit covers biorefinery resources, supply chain, technologies, products and materials, and building connections between the chemical and biorefinery industries.

6-9 Feb

Salon du Bateau Montreal

Palais des Congres Montreal
The largest Boat Show in Quebec hosting 250 exhibitors.

8-9 Feb

Yoga Expo

Palais des Congres Montreal
A Complete Yoga Convention

13 Feb

Quebec Apartment Investment Conference

Palais des Congres Montreal
Multifamily unit investing, covering financing, construction, and market trending.

14-15 Feb

TIMBER MART National Buying Show
Palais des congrès

The Timber Mart National Buying Show

21-23 Feb

Montreal Bicycle Show
Olympic Stadium Montreal

A trade show dedicated to all things bicycle and bicycle tourism.

20-23 Feb

Salon Plein Air, Chasse et Pêche de Montreal
Palais des congrès

The Outdoors, Hunting and Fishing Show focuses on products related to the outdoor sporting industry.

26-28 Feb

Confoo Web Techno Conference

Bonaventure Hotel
A conference for web developers with skills instruction and product vendors.

28 Feb -01 March

Salon Moto de Montreal

Palais des Congres Montreal
Premiere motorcycle convention in Quebec, filled with the latest models, gear, and equipment.

2019 Frontline Services Conference
Palais des Congres Montreal
The Association of Medical Clinics of Quebec is pleased to invite you to come and learn about innovative products, services, and more.


5-8 March

Recreational Vehicles Convention de Montreal

Palais des Congres Montreal
Featuring the latest models, newest innovations, and the best of RV products and services.

12-15 March

National Home Show

Palais des Congres Montreal

Attracting homeowners in Quebec who are planning projects and getting future renovation and product ideas.

11-12 Mar

Arctic Shipping Summit

Location TBA
This conference focuses on the growing physical changes in the Arctic, as well as compliance, market updates, developments and investments, and increasing profitability.

17-18 March

E-Commerce Convention

Palais des Congres Montreal
This convention is for online entrepreneurs and related professionals.

20-22 March

Healthy eating, ecology and health Expo

Palais des Congres Montreal
Speakers, exhibitors, and demonstrations of a healthier lifestyle.

24-26 March

Montreal Wood Convention

Fairmont The Queen Elizabeth Montreal
Building alliances between producers and buyers of wood products.

25-26 March

World Summit Americas 2020

Palais des Congres Montreal
An opportunity to get in front of AI early adopters from FTSE 100 to large global enterprises to cutting edge startups looking to be acquired.

Salon Ma Carriere Employment Fair

Palais des Congres Montreal
Job fair filled with representatives from companies all over Canada, seeking to hire new employees.

27-29 March

National Women’s Show

Palais des Congres Montreal

Canada’s largest consumer show targeting women.

The 8 BEST Ideas for Attracting People to your Trade Show Booth

The 8 BEST Ideas for Attracting People to your Trade Show Booth

You spend money attending trade shows to present your company to your target market: the flights, hotels, and the trade show booth itself. One of the biggest fears for vendors is that everyone will walk past their booth. There are so many places for pedestrians to stop, how will you make your booth stand out in a sea of marketing, welcoming smiles, and extended hands?

BERLINdisplays is sharing our 8 BEST ideas for attracting people to your trade show booth:

  1. Build excitement!
    Connect with clients, prospects, and trade show attendees with emails, social media, and prizes long before the trade show! Run a contest or two for dinner out while at the trade show or unveil the company swag you’ll be sharing while there. Announce contest winners at the booth the first day and run a second contest to be announced the last day. Suggest visitors drop their name in the bucket once per day.
  2. Make ‘em laugh!Mini Table-top DisplayWhether you hire a comedian who can write & share industry-related jokes, give away swag that makes them giggle, or hang a humorous poster, any type of funny makes people look twice and immediately relax. If you opt for the poster,BERLINdisplays has some great ways to display your humor. If you go all out with the comedy routine, we have some great iPad kiosks or monitors big enough for the crowd that will congregate!
  3. Get a little crazy!
    What can you do that is unexpected? Does your product or logo lend itself to a theme? For example, if there is a bird in your logo, bring in a talking parrot. If you work in software, bring in a robot that can do something interesting. Do you have a product that solves a problem for them? Hire massage therapists to provide a 5-minute massage and discuss rubbing their problems out for them. Think outside the box!
  4. Phone charging stationGo for the FOMO!
    If your booth is busy, it automatically draws more people in who might suffer from FOMO (Fear of Missing Out). A great way to do this is to add free charging stations for visitors’ tablets and phones. Your guests will appreciate the convenience, and it gives you a chance to talk with them and determine their needs. Meanwhile, they’ll remember your company with gratitude
  5. Make them hungry for more!
    Water and snacks are an easy way to bring people into your booth! Hunger and thirst are basic needs that everyone has.
  6. Take a load off!
    Add a few chairs and maybe even an ottoman so visitors can rest their poor, abused trade show feet. This time spent in your booth gives you another opportunity to talk to the weary who need rest. Food & rest will soothe the savage beast in any trade show attendee, making them much more open to conversation.
  7. Let there be light!
    Call attention to your top-shelf products or services as people are walking past to bring them in for more information.  Backlighting your best media makes it stand out and sets your product & services apart from the ordinary.
  8. WOW them!
    Ask BERLINdisplays to create your trade show booth. We’ve been a leading designer and producer of portable and custom modular exhibits over 30 years, and we know what attracts trade show attendees into your booth! Customize your booth to make it stand out from your competitors and bring new clients in to learn more about your company. We’re based in Montreal, Quebec but create and ship booths all over the world. Find out how we can help set you apart at your next trade show!


2019 Montreal Trade Shows and Conventions 4th Quarter

2019 Montreal Trade Shows and Conventions 4th Quarter

Are you ready to stop traffic, engage your potential customer, and help your company remain top-of-mind for your industry? BERLINdisplays wants to be your partner in designing and creating a trade show booth that will do all of these things long after the trade show has ended.

Here are the larger trade shows, conventions, and expos coming to Montreal in the fourth quarter of 2019.  Preplanning, design, and assembly of your customized booth and/or booth elements for these tradeshows should be planned now to wow attendees at events that will have the greatest impact on your business.

We display you at your best. Contact BERLINdisplays for more information, or to begin the planning and design for your most effective booth ever!

2019 Montreal Conventions Fourth Quarter
(By Month)


3-4 October

Montreal Cannabis Expo
Place Bonaventure

An event for learning and sharing information about the cannabis industry.

21-22 October

SIM Expo
Hotel Bonaventure

SIM Expo is a hybrid of academic conference, industry exhibition, and networking event for the simulation and healthcare education industries.

23-24 October

XPLOR 2019
Fairmont The Queen Elizabeth Hotel

Offering over 100 exhibitors from the mining industry, with conferences covering the latest developments in mining exploration.

24-27 October

Expo Habitation D’Automne 2019
Stade Olympique

An expo that attracts builders, designers, real-estate developers, and vendors who offer building materials, products, and services for the home.

25-27 October

International Tourism & Travel Show
Place Bonaventure

International Tourism & Travel Show is an opportunity to introduce your new products and services to thousands of targeted consumers.

30-31 October

Le Grand Rende-Vous
Palais des Congres de Montreal

Products and services in the occupational health and safety industry.


31 October – 2 November

La Grande Degustation de Montreal 2019
Place Bonaventure

Largest spirits & wine gathering in eastern Canada with products from around the world.

14 November

Contech Montreal
Palais des Congres de Montreal

Building and Construction Exhibition for residential, commercial, and industrial buildings.

16-17 November

MEGA Montreal Expo Gaming Arcade
Montreal’s Grand Quay

Share your products with the public, game developers, hobbyists & commercial delegates.  Followed by MIGS 2019.

The Franchise Expo
Palais des Congres de Montreal

An expo for those interested in owning their own business franchise. Attended by potential owners and a vast array of businesses offering franchise opportunities from restaurants to health care.

18-19 November

Montreal International Games Summit – MIGS 2019
Montreal’s Grand Quay

MIGS is an international video/digital games industry conference focusing on interactive digital content design, marketing, and networking.

18-19 November

Canadian Aviation Conference and Trade Show (ATAC)
Fairmont The Queen Elizabeth Hotel

The ATAC event is the largest gathering of the Canadian commercial aviation industry including airlines, flight training, aircraft manufacturers, maintenance providers, parts providers, other suppliers to the aviation industry, government aviation officials and guests.

20-22 November

Centerxpo Cogeco Drummondville

Quebec’s Trade Show for horticulture and landscaping professionals.

20-25 November

Salon du Livre de Montreal
Place Bonaventure

Montreal International Book Fair

Making Your Trade Show Booth Accessible

Making Your Trade Show Booth Accessible

Making your trade show booth accessible to people of all ability levels makes good business sense. To ensure that anyone can engage with your products and services, it’s important to plan how your booth will be set up.

After all, approximately 22% of Canadians identify as having a disability according to the Government of Canada. This means the likelihood of someone attending a trade show in a wheelchair, with a cane, or with a visual impairment is very high. And the probability increases with attendees coming from outside of Canada. In 2010, Canada joined the United Nations’ Convention on the Rights of Persons with Disabilities. This ensures persons with disabilities have the same rights as others, without discrimination.

Here are some considerations for setting up your trade show booth to be accessible.


Be sure that your flooring is flat and flush with the rest of the trade show floor. This will ensure individuals can access your booth safely. Trade show booths with carpet or raised sections can make it difficult and dangerous for someone who isn’t steady on their feet. If you need to have a raised section of flooring, include a ramp wide enough for a wheelchair.


Develop the literature you’re handing out at the trade show with the visually impaired in mind. Consider having a version of your brochure with large font or in braille. If these types of adjustments don’t fit within your budget, think of alternative ways to make your information accessible. For example, directing attendees to a website or giving a phone number to call after the show.


Will you have media, such as a video, playing in your booth? If so, keep in mind individuals who are hearing impaired. Add closed captioning to the video, or have a script printed out so they can still retain your message. Also, pay attention to the level of audio. If it’s too loud it may be too distracting for some.

To learn more about Canada’s accessibility laws, click here. And be sure to consult with the trade show in which you’re exhibiting about specific regulations they may have. If you’re ready to design an accessible trade show booth, BERLINdisplays can help.  Call us for details.

How to Choose a Profitable Trade Show

How to Choose a Profitable Trade Show

Determining the best ways to spend marketing dollars can be overwhelming. Trade Shows are a great opportunity to reach a large audience and make significant sales. But if the Trade Show is not the right fit for your business, it can add a lot of extra expense rather than increasing your ROI.

Consider the following to ensure you choose a profitable Trade Show that will provide you with the largest return on investment:

  • Choose a Trade Show that puts your name on the map. If your business has a lot of competitors, be sure to choose a show that will allow you to set yourself apart. Get creative with how you position yourself with what you give-a-way and the display set-up you choose. This will help prospects remember your name.

If you’re a startup or small business, focus on building your sales before choosing a national or international Trade Show. Look for a low-cost local show or industry show for networking opportunities. Weigh the expense of the Trade Show versus expected revenue.

  • Choose a Trade Show in which you can build relationships with new customers. Consider the industry and where you might develop new unique leads. Research the reputation of the show and determine how much one-on-one time you’ll get with potential customers.

You may find the Trade Show that is most profitable for your company is not an obvious choice. For example, if you sell dog beds you are most likely planning to attend a pet expo. But instead, you might consider an RV Show! The likelihood of someone selling dog beds at an RV Show is slim, but the majority of RVers travel with dogs. Attending an RV Show would allow you to showcase your product while building relationships with new customers.

  • Choose a Trade Show with buying power. Attend a show that has a reputation of sales. Networking and showcasing your product is important, but make sure there is high ROI potential as well.
  • Choose a Trade Show that is logistically feasible. To increase profitably, you want to attend a show that is within your set limits. Determine what equipment you need to move to the show, what type of displays you’re setting up, how many people you need, how many brochures or business cards to print, what type of transportation and lodging is required for your team. Mapping together the logistics for a Trade Show prior to choosing one will help you decide if it’s the right fit.

We know that planning for a Trade Show can be overwhelming at times, but this checklist will help you set your business up for success. Choose the right Trade Show for you and walk away with a profit and loyal customers.

If you need assistance with logistics for your Trade Shows, we can make it easier for you. And if you’re a small business that is testing the waters with Trade Shows, consider renting your exhibit before investing in your own display.

We display you at your best. Contact BERLINdisplays for more information, or to begin the planning and design for your most effective booth ever!

Persistence and Determination Alone are Omnipotent

Persistence and Determination Alone are Omnipotent

Nothing in this world can take the place of persistence. Talent will not; nothing is more common than unsuccessful men with talent. Genius will not; unrewarded genius is 
almost a proverb. Education will not; the world is full of educated derelicts. Persistence and determination alone are omnipotent. The slogan Press On! has solved and always will solve the problems of the human race.”

― Calvin Coolidge

The Art of Persistence

Attracting and connecting with prospective clients at trade shows involves attracting the prospect’s attention, engaging with them in meaningful dialog, and getting to know them, briefly. Then you have to disengage to continue to build your prospect list. There is art in attracting and connecting with new clients, but disengaging is also an art, knowing when you’ve exchanged enough information and, to mutually agree for a follow-up call, to provide more solutions.

It takes practice and skill to time it just right. You never want to leave a visitor to your booth feeling as though you aren’t interested enough to continue, and yet you do need to keep connecting with more prospective clients.

A well-designed exhibit booth will help attract quality prospects. BERLINdisplays offers the very best in exhibit structures and graphics to capture the attention of good prospects for you!

From complete custom and modular exhibits to portable exhibits and POPup towers, BERLINdisplays offer the best in design, sales, service, rentals, including complete booth management worldwide services.  You’ll have more interest than ever before with a unique, attention-grabbing exhibit booth that will attract the right prospect’s attention and drive potential customers toward your sales team.

Generating excitement before the first word is spoken makes reaching a deeper conversation easier. Let your display capture the prospect’s attention. Then your team can provide the answers and get to know prospective clients on a deeper level. Your sales team will find that booths that attract and intrigue potential customers make the initial conversation much easier!

Disengaging is a difficult skill to learn, but it’s a big mistake to stay with new prospects too long. Yes, they are interested but, they still have to visit the whole trade show. The last thing you want to do is to take too much of their time or, seem desperate rather than dynamic and, exciting. Leave them wanting a little more, so the response to your follow-up contact will be just as positive as the first connection. Watch for signals that it’s time to move on, then use your practiced techniques for disengaging in a way that leaves the prospect feeling good about your connection and looking forward to the next conversation!

Watch for signals and disengage.

  1. Low fuel. Once the potential client has run low on questions, and you’ve qualified them by gathering all your required information of what their company needs. Disengage! This is a great time to wrap up, offering to follow up and meet again.
  2. Not a match. It’s important to explore the possibilities, but once you recognize the visitor’s interests or budget aren’t a good match for your products or services, it’s time to part ways.
  3. Later follow-up. Maybe next year. When you and your prospect realize there is a potential match, but it may take time or input from another department to work. You’ve still made a valuable connection, but it’s time for both of you to establish what they require and the schedule for you to follow-up.
  4. Prioritizing. If you’re having a great show, there may be a line forming to speak to the representatives at your booth. Show your current conversation partner respect and interest by paying close attention but ration your time with all contacts.

Practice your technique.

  1. Follow-up offers. Tell the visitor you’re glad to have met them, recap a few ways in which your companies are a good match, and offer to follow up after the show. This is a classic, positive way to put a gentle end to a conversation.
  2. Tag team. If the line is growing, or the questions turn to someone else’s field of expertise, hand the prospect off to someone who can further the connection.
  3. Acknowledge the mismatch. There’s nothing wrong with being honest about the timing or fit being less than ideal. Offer to send a link via email, call to check in at a future date, or offer swag that has your contact info which will allow the visitor when to follow up with you.
  4. Acknowledge the crowd. If more visitors are lining up, work to create a connection and interest in the visitor who is front and center, but be honest about having to ration your time. Express the desire to continue the conversation at a later date and arrange a follow-up call or, date.

Good exhibiting at a trade show requires well thought out designed graphics and a well-designed exhibit. The proper well thought elements will attract the right- prospects to enter an exhibit space and ask questions.  We offer the services you need to make your booth the most attractive to the customers you want to meet. It’s up to you to reach out and make the connection, then leave the visitor wanting more so you can follow up and create a lasting client relationship!

We display you at your best. Contact BERLINdisplays for more information, or to begin the planning and design for your most effective booth ever!

Positive exhibit outlook

Positive exhibit outlook

Recently, a client of mine asked to meet and discuss my exhibit recommendations for the

Upcoming exhibit season.

This request is in keeping with the results of EXHIBITOR Magazine’s Economic Outlook Survey for 2018. That is, that 2018 is likely to be slightly better than last year in terms of show schedules and, budget allocations.

* 30 percent plan to increase spending from last year

* 68 percent believe that their trade show display program is an investment with continual long-term results.

Most important though is for my client (who has only purchased bannerstands and literature racks) to begin with some basic questions for planning their exhibit plans.

1. What are the objectives?

2. What is the overall budget?

3. What is the quantity and, size of these shows?

4. Where are the shows located?

5. How many staff work at the booth?

6. What problems have they had in the past?

7. What displays do they presently have and, can they be renewed or, repurposed?

8. Who will be installing and dismantling the exhibit? Your staff or, a trained professional?

9. Are there any exterior shows?

Note to break down the exhibit budget detailing the different expenses. These expenses would include hotels, meals, travel, transport, graphics, labour, and associated costs.

List as well, electrical and, booth management costs, communications, booth cleaning etc.

So often, I have seen a company purchase one exhibit to use across the country or, continent, where transport costs would be far greater, than by purchasing multiple exhibits to keep in their own regions and, ship less.

Bannerstands would definitely apply here, where the cost is so little compared to repeating transport charges using couriers.

Now, we even have modular, fabric 8’x 10’ and, larger exhibits that pack smaller and lighter for easy low cost shipping. Many have options to mount monitors, shelves and, literature. And they have their own lightweight molded shipping cases.

It is important to note that one of the lowest expenses of a trade show exhibit is the exhibit design (10%) which will be used in multiple shows

The majority of exhibit costs are in the per show costs such as transport and, travel of equipment and personnel; exhibit floor space (25-35%); show services (19%); shipping and drayage (10%); promotion (10%); booth staffing and travel (20%); miscellaneous (5%).

Exhibit space Exhibit space is typically 25-35% of the total event budget. Compare your company’s trade show history and ROI in relation to your overall budget. Discuss these shows with your sales staff when determining the right amount of space to contract per event. Events often offer early registration, which can save on the cost per square foot.

Exhibit design Your exhibit design should meet the majority of your exhibiting objectives. An experienced exhibit company can save you money in the long run, by suggesting different exhibit structures that can be reconfigured, while using less material and, pack more efficiently.

Exhibit transport Consult your “exhibitor’s kit” for receiving cut-off dates. Understanding these dates can help you avoid additional fees associated with late rush or, close-to-deadline shipping.

Drayage Drayage or, material handling, is the cost for the show organizer’s labour transporting your exhibit from the loading dock to your booth space. Rates are typically based on weight and can be charged in different currencies depending on where the show is organized. This is important since drayage can be expensive and, is unregulated. A U.S. based show can add 25% to your drayage budget just in currency exchange. Incorporating lightweight materials and, smaller shipping containers – such as fabric graphics and, molded plastic cases can reduce drayage costs substantially

Discuss this with your exhibit professional for low coast solutions such as, shipping to your hotel. Remember…drayage is not a one-time cost.

Installation and dismantle services Installation and dismantle (I&D) teams are responsible for setting up and tearing down your trade show exhibit. Smaller exhibits may not require I&D, but larger exhibits often do. This can be a costly expense, so work with your exhibit solutions provider to design a smart exhibit that can save on setup and tear-down man hours.

Setup a complete spreadsheet to itemize all your expenses, calculate your budget and track your trade show spending for space, exhibit-related costs, promotions, show services and staff.

Actual costs can be compared show to show and over a period of years by both budget items and, trade show.

Calculate your ROI of your trade shows comparing costs to sales profits from show visitors.

BERLINdisplays’ experienced staff has handled exhibit and booth services since 1980, in North America and Europe.

Our exhibit team’s experience, knowledge and, industry contacts can save your company time and money while allowing you to focus on what your team does best… Marketing and selling your product!

We are equipped for long-term booth storage at our warehouse facilities in Montreal, Toronto and, Europe to further enhance booth management services. To learn more about managing expenses call or, email us at or, telephone 514-939-3600

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