Trade Show Displays Blog

Welcome to BERLINdisplays Trade Show Displays Blog! Discover tips and information to help improve your trade show displays and point of sale exhibits to stop traffic, engage customers, and showcase your company and products!
How to Choose a Profitable Trade Show

How to Choose a Profitable Trade Show

Determining the best ways to spend marketing dollars can be overwhelming. Trade Shows are a great opportunity to reach a large audience and make significant sales. But if the Trade Show is not the right fit for your business, it can add a lot of extra expense rather than increasing your ROI.

Consider the following to ensure you choose a profitable Trade Show that will provide you with the largest return on investment:

  • Choose a Trade Show that puts your name on the map. If your business has a lot of competitors, be sure to choose a show that will allow you to set yourself apart. Get creative with how you position yourself with what you give-a-way and the display set-up you choose. This will help prospects remember your name.

If you’re a startup or small business, focus on building your sales before choosing a national or international Trade Show. Look for a low-cost local show or industry show for networking opportunities. Weigh the expense of the Trade Show versus expected revenue.

  • Choose a Trade Show in which you can build relationships with new customers. Consider the industry and where you might develop new unique leads. Research the reputation of the show and determine how much one-on-one time you’ll get with potential customers.

You may find the Trade Show that is most profitable for your company is not an obvious choice. For example, if you sell dog beds you are most likely planning to attend a pet expo. But instead, you might consider an RV Show! The likelihood of someone selling dog beds at an RV Show is slim, but the majority of RVers travel with dogs. Attending an RV Show would allow you to showcase your product while building relationships with new customers.

  • Choose a Trade Show with buying power. Attend a show that has a reputation of sales. Networking and showcasing your product is important, but make sure there is high ROI potential as well.
  • Choose a Trade Show that is logistically feasible. To increase profitably, you want to attend a show that is within your set limits. Determine what equipment you need to move to the show, what type of displays you’re setting up, how many people you need, how many brochures or business cards to print, what type of transportation and lodging is required for your team. Mapping together the logistics for a Trade Show prior to choosing one will help you decide if it’s the right fit.

We know that planning for a Trade Show can be overwhelming at times, but this checklist will help you set your business up for success. Choose the right Trade Show for you and walk away with a profit and loyal customers.

If you need assistance with logistics for your Trade Shows, we can make it easier for you. And if you’re a small business that is testing the waters with Trade Shows, consider renting your exhibit before investing in your own display.

We display you at your best. Contact BERLINdisplays for more information, or to begin the planning and design for your most effective booth ever!

2019 Montreal Trade Shows and Conventions 2nd Quarter

2019 Montreal Trade Shows and Conventions 2nd Quarter

Your partner for designing and creating trade show booths to stop traffic, engage your potential customer, and help your company remain top-of-mind in your industry, BERLINdisplays has the creative experience you need to help you remain top of mind long after the show has ended.

Since preplanning, design, and assembly of your customized booth and/or booth elements can take some time, we are happy to offer a list of the bigger trade shows, conventions, and expos coming to Montreal in the second quarter of 2019.

Plan now to impress attendees at the second quarter events that will have the greatest impact on your business.

We display you at your best. Contact BERLINdisplays for more information, or to begin the planning and design for your most effective booth ever!

2019 Montreal Trade Shows and Conventions 2nd Quarter
(By Month)

April

2-4 April

CPMA Expo Convention

Montreal Convention Center

Canada’s largest event for the fruit and vegetable industry.

5-7 April

Conference of the AMVQ

Le Westin Montreal

A conference for the Association of Veterinary Surgeons of Quebec in practice of small animals.

10-13 April

AAE19

Palais des congrès de Montréal

The most comprehensive endodontic education summit, vendor exhibition and networking opportunity in the world!

11-13 April

ExpoCam

Place Bonaventure

The meeting place for Canada’s trucking industry. New products, new ideas, new solutions for trucks, equipment and technology.

16-17 April

ROOFTech

Palais des congrès de Montréal

An informational forum that will provide considerable benefits for anyone who needs to stay apprised about the latest in roofing technologies.

16-18 April

Aeromart Montreal

Palais des Congrès Montréal

Business convention for the aerospace industry.

24-25 April

MCEE

Place Bonaventure

MCEE is a trade show held in Montreal every two years. For anyone whose work involves building mechanics, electricity or lighting, it is the largest meeting place for industry members in Eastern Canada.

28 April – 1 May

ICM Congrès

Montreal Convention Center

The ICM Congress includes a world-renowned trade show for the Canadian mining industry.

May

3-5 May

Electric & Hybrid Vehicle Show

Place Bonaventure

Covering the hybrid and electric vehicle industry, general automotive, and environmental protection.

11-16 May

ISMRM Meeting & Exhibition

Palais des Congrès de Montréal

Exhibit to the Community for Clinicians and Scientists.

20-24 May

International Conference on Robotics and Automation

Palais des Congrès de Montréal

Flagship conference of the IEEE Robotics and Automation Society.

21-23 May

Photonics North

Québec City Convention Centre

Commercial exhibition on optics, lasers, and imaging technologies.

22-24 May

C2 Montreal

C2 Montréal at Arsenal

C2 Montreal is a non-profit organization aiming to connect and build networks between commerce and creative enterprises. Speakers, interactive exhibits, presentations, and collaborative workshops, and more.

24-28 May

The Order of Dentists of Quebec

Palais des congress de Montreal

The annual conference of Ordre de Dentistes du Quebec.

June

14-16 June

Salon Batimit

Palais des congress de Montreal

International expo of Construction Professionals.

20 June

iTech

Palais des Congrès de Montréal

Montreal’s leading IT Conference and Exhibition.

Persistence and Determination Alone are Omnipotent

Persistence and Determination Alone are Omnipotent


Nothing in this world can take the place of persistence. Talent will not; nothing is more common than unsuccessful men with talent. Genius will not; unrewarded genius is 
almost a proverb. Education will not; the world is full of educated derelicts. Persistence and determination alone are omnipotent. The slogan Press On! has solved and always will solve the problems of the human race.”

― Calvin Coolidge

The Art of Persistence

Attracting and connecting with prospective clients at trade shows involves attracting the prospect’s attention, engaging with them in meaningful dialog, and getting to know them, briefly. Then you have to disengage to continue to build your prospect list. There is art in attracting and connecting with new clients, but disengaging is also an art, knowing when you’ve exchanged enough information and, to mutually agree for a follow-up call, to provide more solutions.

It takes practice and skill to time it just right. You never want to leave a visitor to your booth feeling as though you aren’t interested enough to continue, and yet you do need to keep connecting with more prospective clients.

A well-designed exhibit booth will help attract quality prospects. BERLINdisplays offers the very best in exhibit structures and graphics to capture the attention of good prospects for you!

From complete custom and modular exhibits to portable exhibits and POPup towers, BERLINdisplays offer the best in design, sales, service, rentals, including complete booth management worldwide services.  You’ll have more interest than ever before with a unique, attention-grabbing exhibit booth that will attract the right prospect’s attention and drive potential customers toward your sales team.

Generating excitement before the first word is spoken makes reaching a deeper conversation easier. Let your display capture the prospect’s attention. Then your team can provide the answers and get to know prospective clients on a deeper level. Your sales team will find that booths that attract and intrigue potential customers make the initial conversation much easier!

Disengaging is a difficult skill to learn, but it’s a big mistake to stay with new prospects too long. Yes, they are interested but, they still have to visit the whole trade show. The last thing you want to do is to take too much of their time or, seem desperate rather than dynamic and, exciting. Leave them wanting a little more, so the response to your follow-up contact will be just as positive as the first connection. Watch for signals that it’s time to move on, then use your practiced techniques for disengaging in a way that leaves the prospect feeling good about your connection and looking forward to the next conversation!

Watch for signals and disengage.

  1. Low fuel. Once the potential client has run low on questions, and you’ve qualified them by gathering all your required information of what their company needs. Disengage! This is a great time to wrap up, offering to follow up and meet again.
  2. Not a match. It’s important to explore the possibilities, but once you recognize the visitor’s interests or budget aren’t a good match for your products or services, it’s time to part ways.
  3. Later follow-up. Maybe next year. When you and your prospect realize there is a potential match, but it may take time or input from another department to work. You’ve still made a valuable connection, but it’s time for both of you to establish what they require and the schedule for you to follow-up.
  4. Prioritizing. If you’re having a great show, there may be a line forming to speak to the representatives at your booth. Show your current conversation partner respect and interest by paying close attention but ration your time with all contacts.

Practice your technique.

  1. Follow-up offers. Tell the visitor you’re glad to have met them, recap a few ways in which your companies are a good match, and offer to follow up after the show. This is a classic, positive way to put a gentle end to a conversation.
  2. Tag team. If the line is growing, or the questions turn to someone else’s field of expertise, hand the prospect off to someone who can further the connection.
  3. Acknowledge the mismatch. There’s nothing wrong with being honest about the timing or fit being less than ideal. Offer to send a link via email, call to check in at a future date, or offer swag that has your contact info which will allow the visitor when to follow up with you.
  4. Acknowledge the crowd. If more visitors are lining up, work to create a connection and interest in the visitor who is front and center, but be honest about having to ration your time. Express the desire to continue the conversation at a later date and arrange a follow-up call or, date.

Good exhibiting at a trade show requires well thought out designed graphics and a well-designed exhibit. The proper well thought elements will attract the right- prospects to enter an exhibit space and ask questions.  We offer the services you need to make your booth the most attractive to the customers you want to meet. It’s up to you to reach out and make the connection, then leave the visitor wanting more so you can follow up and create a lasting client relationship!

We display you at your best. Contact BERLINdisplays for more information, or to begin the planning and design for your most effective booth ever!

2019 Montreal Trade Shows & Conventions 1st Quarter

2019 Montreal Trade Shows & Conventions 1st Quarter

BERLINdisplays wants to be your partner in designing and creating a trade show booth that will stop traffic, engage your potential customer, and will help your company remain top-of-mind for your industry long after the trade show has ended.

Since preplanning, design, and assembly of your customized booth and/or booth elements can take some time, we are happy to offer a list of the bigger trade shows, conventions, and expos coming to Montreal in the first quarter of 2018.

Begin planning now to wow attendees at 2019 events that will have the greatest impact on your business.

We display you at your best. Contact BERLINdisplays for more information, or to begin the planning and design for your most effective booth ever!

2019 Montreal Trade Shows & Conventions 1st Quarter
(By Month)

January

18-27 Jan

Salon de L’Auto

Palais des Congres de Montreal
One of Canada’s most influential automobile shows and contests.

24-27 Jan

McGill Model United Nations Assembly

Le Centre Sheraton Montreal Hotel
Companies from all over the world attend this conference.

February

4-7 Feb

Paper Week! Annual Conference of Pulp and Paper Industry

Fairmont The Queen Elizabeth Montreal
The industry’s preeminent annual conference and tradeshow in Canada.

International Forest Biorefinery Summit

The Queen Elizabeth Hotel, Montreal
This conference covers biorefinery resources, supply chain, technologies, products and materials, and building connections between the chemical and biorefinery industries.

International Conference for the Forest Based Bioeconomy

Le Centre Sheraton Montreal
Bioproducts and biomaterials from forest to market.

6-7 Feb

Salon de L’Inetegration et de L’Insertion Professionnelle

Palais des Congres Montreal
Montreal’s most influential job fair, where over 100 companies and institutions are represented along with other vendors.

8-9 Feb

Yoga Expo

Palais des Congres Montreal
A Complete Yoga Convention

12 Feb

Quebec Apartment Investment Conference

Palais des Congres Montreal
Multifamily unit investing, covering financing, construction, and market trending.

23 Feb

2018 Frontline Services Conference
Palais des Congres Montreal

The Association of Medical Clinics of Quebec is pleased to invite you to come and learn about innovative products, services, and more.

22-24 Feb

Salon Moto de Montreal

Palais des Congres Montreal
Premiere motorcycle convention in Quebec, filled with the latest models, gear, and equipment.

28 Feb

Recreational Vehicles Convention de Montreal

Palais des Congres Montreal
Featuring the latest models, newest innovations, and the best of RV products and services.

Feb date to be determined

2019 Frontline Services Conference
Palais des Congres Montreal
The Association of Medical Clinics of Quebec is pleased to invite you to come and learn about innovative products, services, and more.

March

1-3 March

Recreational Vehicles Convention de Montreal

Palais des Congres Montreal
Featuring the latest models, newest innovations, and the best of RV products and services.

13-14 Mar

Arctic Shipping Summit

Location TBA
This conference focuses on the growing physical changes in the Arctic, as well as compliance, market updates, developments and investments, and increasing profitability.

13-15 March

Confoo Web Techno Conference

Bonaventure Hotel
A conference for web developers with skills instruction and product vendors.

15-17 March

Healthy eating, ecology and health Expo

Palais des Congres Montreal
Speakers, exhibitors, and demonstrations of a healthier lifestyle.

19-20 March

E-Commerce Convention

Palais des Congres Montreal
This convention is for online entrepreneurs and related professionals.

19-21 March

Montreal Wood Convention

Fairmont The Queen Elizabeth Montreal
Building alliances between producers and buyers of wood products.

Positive exhibit outlook

Positive exhibit outlook

Recently, a client of mine asked to meet and discuss my exhibit recommendations for the

Upcoming exhibit season.

This request is in keeping with the results of EXHIBITOR Magazine’s Economic Outlook Survey for 2018. That is, that 2018 is likely to be slightly better than last year in terms of show schedules and, budget allocations.

* 30 percent plan to increase spending from last year

* 68 percent believe that their trade show display program is an investment with continual long-term results.

Most important though is for my client (who has only purchased bannerstands and literature racks) to begin with some basic questions for planning their exhibit plans.

1. What are the objectives?

2. What is the overall budget?

3. What is the quantity and, size of these shows?

4. Where are the shows located?

5. How many staff work at the booth?

6. What problems have they had in the past?

7. What displays do they presently have and, can they be renewed or, repurposed?

8. Who will be installing and dismantling the exhibit? Your staff or, a trained professional?

9. Are there any exterior shows?

Note to break down the exhibit budget detailing the different expenses. These expenses would include hotels, meals, travel, transport, graphics, labour, and associated costs.

List as well, electrical and, booth management costs, communications, booth cleaning etc.

So often, I have seen a company purchase one exhibit to use across the country or, continent, where transport costs would be far greater, than by purchasing multiple exhibits to keep in their own regions and, ship less.

Bannerstands would definitely apply here, where the cost is so little compared to repeating transport charges using couriers.

Now, we even have modular, fabric 8’x 10’ and, larger exhibits that pack smaller and lighter for easy low cost shipping. Many have options to mount monitors, shelves and, literature. And they have their own lightweight molded shipping cases.

It is important to note that one of the lowest expenses of a trade show exhibit is the exhibit design (10%) which will be used in multiple shows

The majority of exhibit costs are in the per show costs such as transport and, travel of equipment and personnel; exhibit floor space (25-35%); show services (19%); shipping and drayage (10%); promotion (10%); booth staffing and travel (20%); miscellaneous (5%).

Exhibit space Exhibit space is typically 25-35% of the total event budget. Compare your company’s trade show history and ROI in relation to your overall budget. Discuss these shows with your sales staff when determining the right amount of space to contract per event. Events often offer early registration, which can save on the cost per square foot.

Exhibit design Your exhibit design should meet the majority of your exhibiting objectives. An experienced exhibit company can save you money in the long run, by suggesting different exhibit structures that can be reconfigured, while using less material and, pack more efficiently.

Exhibit transport Consult your “exhibitor’s kit” for receiving cut-off dates. Understanding these dates can help you avoid additional fees associated with late rush or, close-to-deadline shipping.

Drayage Drayage or, material handling, is the cost for the show organizer’s labour transporting your exhibit from the loading dock to your booth space. Rates are typically based on weight and can be charged in different currencies depending on where the show is organized. This is important since drayage can be expensive and, is unregulated. A U.S. based show can add 25% to your drayage budget just in currency exchange. Incorporating lightweight materials and, smaller shipping containers – such as fabric graphics and, molded plastic cases can reduce drayage costs substantially

Discuss this with your exhibit professional for low coast solutions such as, shipping to your hotel. Remember…drayage is not a one-time cost.

Installation and dismantle services Installation and dismantle (I&D) teams are responsible for setting up and tearing down your trade show exhibit. Smaller exhibits may not require I&D, but larger exhibits often do. This can be a costly expense, so work with your exhibit solutions provider to design a smart exhibit that can save on setup and tear-down man hours.

Setup a complete spreadsheet to itemize all your expenses, calculate your budget and track your trade show spending for space, exhibit-related costs, promotions, show services and staff.

Actual costs can be compared show to show and over a period of years by both budget items and, trade show.

Calculate your ROI of your trade shows comparing costs to sales profits from show visitors.

BERLINdisplays’ experienced staff has handled exhibit and booth services since 1980, in North America and Europe.

Our exhibit team’s experience, knowledge and, industry contacts can save your company time and money while allowing you to focus on what your team does best… Marketing and selling your product!

We are equipped for long-term booth storage at our warehouse facilities in Montreal, Toronto and, Europe to further enhance booth management services. To learn more about managing expenses call or, email us at info@BERLINdisplays.com or, telephone 514-939-3600

2018 Montreal Trade Shows and Conventions 4th Quarter

2018 Montreal Trade Shows and Conventions 4th Quarter

Are you ready to stop traffic, engage your potential customer, and help your company remain top-of-mind for your industry? BERLINdisplays wants to be your partner in designing and creating a trade show booth that will do all of these things long after the trade show has ended.

Here are the larger trade shows, conventions, and expos coming to Montreal in the fourth quarter of 2018.  Preplanning, design, and assembly of your customized booth and/or booth elements for these tradeshows should be planned now to wow attendees at events that will have the greatest impact on your business.

We display you at your best. Contact BERLINdisplays for more information, or to begin the planning and design for your most effective booth ever!

2018 Montreal Conventions Fourth Quarter
(By Month)

October

3-5 October
The Virus Bulletin International Conference
Fairmont The Queen Elizabeth Montreal
Research, technology and strategy for computer security.

10-13 October

SICOT Orthopaedic World Conference
Palais des Congres des Montreal
Exploring the latest advances in orthopaedic surgery.

18-21 October

Expo Habitation D’Automne 2018
Stade Olympique
An expo that attracts builders, designers, real-estate developers, and vendors who offer building materials, products, and services for the home.

19-21 October

International Tourism & Travel Show
Place Bonaventure
International Tourism & Travel Show is an opportunity to introduce your new products and services to thousands of targeted consumers.

20 – 21 October

Montreal Vegan Festival
Palais des Congres des Montreal
Culinary demos, merchants, emerging brands, and community organizations.

27-28 October

The Franchise Expo
Palais des Congres de Montreal
An expo for those interested in owning their own business franchise. Attended by potential owners and a vast array of businesses offering franchise opportunities from restaurants to health care.

November

4-7 November

National Water and Wastewater Conference
Hotel Bonaventure Montreal
Important national water issues of sourcing, treating, recycling, and other water management issues.

7-8 November

Le Grand Rende-Vous
Palais des Congres de Montreal
Products and services in the occupational health and safety industry.

12-13 November

Montreal International Games Summit 2018
Palais de Congres de Montreal
MIGS is an international video/digital games industry conference focusing on interactive digital content design, marketing, and networking.

14-15 November

Advanced Design and Manufacturing Expo

ATX Montreal
Palais des Congres de Montreal
Automation conference and expo representing a broad spectrum of industries which rely on automation, from automobile manufacturing to cosmetics to restaurants.

Design and Manufacturing Montreal
Palais des Congres de Montreal
Discover the latest in manufacturing innovation from design to distribution.

Exoplast Canada
Palais des Congres de Montreal
A convention for those who manufacture, use, or design plastic molds.

Packex
Palais des Congres de Montreal
Exp for packaging technology, from printing and materials to design and RFID technologies.

Powder and Bulk Solids and PTS Montreal
Palais des Congres de Montreal
Powder processing, automation, storage, and transportation of dry particulates and bulk solids.

22 November

Contech Montreal
Palais des Congres de Montreal
Building and Construction Exhibition for residential, commercial, and industrial buildings.

Exhibit theory- A must do!

Exhibit theory- A must do!

After many years, and, I mean decades! I finally began playing guitar and, taking regular lessons.

Every day, I “touch my guitar”, as my teacher, wisely suggested to me.

Am I great? No!

But I do have a repertoire of over twenty songs, which is enjoyable.

Theory is work and, still takes discipline. But it produces results over time.

A successful exhibit program demands that you do your homework and, do your theory to have a successful program as well. Whatever your objectives.

Some possible company objectives follow below.

And help provide the reasons to why your company is exhibiting at a particular show or, shows.

* Corporative objectives- Brand support, company awareness or, image.

* Departmental objectives- To promote a product, service or, industry need. These objectives validate why a department is investing employees’ time and money to exhibit at this show.

* Build employee morale and, educate in order to offer employees with educational and, networking opportunities. Employees attending Trade Shows help build personal growth while learning industry trends, attending industry events, talking to consumers, meeting competitors, gathering more knowledge of the company and, meeting principal executives.

Possible objectives (Partial list. Please add your own):

* Direct sales of product or, services.

* Gather leads for post-show follow-up.

* Research new offerings in your industry.

* Write orders at the shows.

* Meeting prospective buyers.

* Educate your sales staff on old and, new products.

* Have sales team retreats to develop comradery.

* Meet competitors.

* Introduce/demonstrate a new product or, service.

* Benefit from having a portable showroom.

* Research consumer opinion of old and new products or, services.

* Finding new products or, services to add to your offerings.

* Gathering market or, competitor’s information.

* Meeting competitors.

* Finding sales reps or, distributors.

* Attend networking events creating more opportunities.

* Introduce/educate new employees to your industry.

* Find decision makers

* Introduce company executives to clients.

* Provide media opportunities to have your company CEO interviewed.

* Provide industry events for your company experts to speak at seminars.

* Reinforce a company image or, create a new image.

* Solve customer problems.

No matter what the objectives are, you will have to have or, establish a budget to exhibit at shows.

Usually, the budget will be established by your sales and/or marketing team.

Now, go research your company’s past and, present show schedules.

Speak to your management to find out what they have been doing in the past.

Ask for past show photos, schedules, locations, suppliers, past budgets and, post-show reports.

Ask! What are the present budgets and objectives? Ask! For the exhibit photos with plans and…

Ask! To see the actual exhibits.

Make an inventory of your company’s present exhibits and their condition.

Include a graphics inventory which will have products logos. Verify all are current.

Walk similar shows in order to see other exhibitors’ exhibits.

Be prepared for the unknowns when exhibiting. Plan supplies with backups for the unexpected changes at a booth location or, equipment/software failures.

Have a list of local contacts at the show should your require onsite services.

Note: This Blog entry is directed to managers organizing a new exhibit program.

Existing managers and, programs will benefit from this information by reviewing their present exhibits, graphics, procedures and, objectives.

A future blog will follow focussing on advertising and, publicity.

Your company website should be reviewed too, with regards to your exhibit program.

Are previous shows with photos on your website?

List your upcoming shows with show contact name on your website including the products and, services that will be exhibited.

Remember! Choosing and designing the physical exhibit, doing the publicity and, travelling are the fun parts.

Doing the theory of researching and planning your exhibit program of why and, where to exhibit, form the foundation for a successful program.

2018 Montreal Trade Shows and Conventions 3rd Quarter

2018 Montreal Trade Shows and Conventions 3rd Quarter

Looking for a partner to design and create a trade show booth that will stop traffic, engage your potential customer, and make your company memorable within your industry, even after the trade show has ended?  BERLINdisplays is that partner.

This is a list of the bigger trade shows, conventions, and expos coming to Montreal in the third quarter of 2018, now is the time to begin planning to wow attendees at third quarter 2018 events that will have the greatest impact on your business.

We display you at your best. Contact BERLINdesigns for more information, or to begin the planning and design for your most effective booth ever!

2018 Montreal Conventions Third Quarter
(By Month)

July

06-08 July

Comiccon de Montreal 2018
Palais des Congres de Montreal
4127978 Canada inc. (Major Comics)

10-14 July

Montreal StartUpFest
Venue to be announced
Videotron

14-17 July

Plant Biology 2018
Palais des Congres de Montreal
American Society of Plant Biologists

23-26 July

CCA Global Summer
Palais des Congres de Montreal
CCA Global Partners presents a convention for entrepreneurs.

August

03-05 August

Anime Festival – Otakuthon 2018
Palais des Congres de Montreal
Otakuthon Cultural Society

13-16 August

18th International Biotechnology Symposium and Expo
Palais des Congres de Montreal
International Union of Pure and Applied Chemistry

20-25 August

Festival Mode & Design Montreal
Place des Festivals
80+ Designers from around the world show their collections in Montreal.

21 August

LangFest Montreal
Fairmont, The Queen Elizabeth Montreal
Language learner festival.

September

6 Sept

Cyber Security Conference
Palais des Congres de Montreal
Data Connections hosts the annual cyber security conference.

6-8 Sept

9th International Congress on Glaucoma Surgery
Palais des Congres de Montreal
International Society of Glaucoma Surgery

15-16 Sept

FranchiseCanada Show
Place Bonaventure
Canadian Franchise Association

22-23 Sept

Rock n’ Roll Montreal
Place Bonaventure
Health and fitness expo featuring running technologies, fitness apparel, and health and nutrition info

24-27 Sept

ApacheCon
Montreal Marriott Chateau Champlain
Convention for Apache users, discussing the latest innovations in cloud, DevOps, IoT, servers, web-frameworks, and more.

BE Prepared with an Emergency Toolbox

BE Prepared with an Emergency Toolbox

 

Full disclosure…I was never a Scout!

I should have been, but moved to another area in the city before I received my official Scout tie.

That said, I adopted the Scouts’ motto “Be Prepared!”, which has always helped me throughout my life.

Being prepared for the least anticipated unknowns in the exhibit world is no different.

It’s even more important than a bottle of water for an afternoon in an amusement park, since the financial risks are much greater.

Make an Emergency Toolbox to take to all your shows and update, re-inventory it for all shows.

Clearly mark which case it is packed in. Even pack an extra emergency toolbox in an alternate case.

Be Prepared!

Note:
* email all printed files to a Cloud account, in case of computer failure
* speak to your hotel and/or venue maintenance department who usually will have assorted lights, extension cords and, a workshop, if needed
(I even was able to fix a pair of boots in Calgary, after-hours, in my hotel’s workshop.)
* update and re-inventory for all shows
* verify that all items in your Emergency Toolbox are not Restricted and Prohibited Items for travel

Here’s an Example of an Emergency Toolbox
(Update & Re-Inventory For All Shows)

* 1st aid kit including bandages, splints, Band-Aids, pain relievers, antihistamines)
* cash in local currency
* protein bars
* water
* flashlight with spare batteries
* city map showing venue location and hotel
* a full PRINTED set of exhibit installation instructions
* flash light with extra batteries
* a printed Fact Book/File with:
* destination venue address
* venue floorplan
* exhibit floorplan
* local venue contacts (in case you need reprint graphics)
* packing tape
* scissors & Xacto knife
* pens (lots of them…they walk away)
* permanant markers in assorted colours.
* white gloves
* magic eraser brush
* fabric stain removal stick
* business cards (you’d be surprised how often these are forgotten)
* note pads, post-its
* highlighters
* stapler and staple remover
* extra lead sheets (more than you think you’ll need)
* digital camera with power pack/transformer/batteries
* paper clips
* rubber bands and rope
* sewing kit
* Velcro tape (hook and loop)
* duct tape
* carpet tape
* packing tape (clear and opaque)
* screwdrivers with assorted heads
* instructions for return shipments
* shipping labels for return shipment
* batteries (all types)
* extension cords/
* multi outlet power bars
* assorted light bulbs.
* extra struts
* Allen Keys (metric and British)
* screwdrivers
* hammer
* multi-function knife
* assorted nails and screws.
* glass cleaner
* cloth / paper towels
* Windex
* solvent cleaner
* super glue & epoxy (I once super-glued a client’s model that arrived damaged)
* cables to connect laptops to displays
* USB memory sticks
* assorted connectors
* assorted batteries
* universal power transformers
* a small vacuum cleaner or carpet sweep (you can’t always depend on the exhibit hall crew to get to your booth on time)
* BE PREPARED !!! and Good luck !!!

Magnetize your exhibit to attract buyers

Magnetize your exhibit to attract buyers

Will you be getting your money’s worth from your exhibit program?

Successful companies plan their exhibit program well in advance, and far beyond just the display graphics. 
Trade shows, for example, are key to promoting your company/product/service.
This entails coordination with any of your other timed advertising with your sales management team being part of the process.
 
Far too often, more time is spent on graphics for the exhibit, rather than creating a proper attendance strategy.
 
Tips for creating an effective program can be done at minimal cost:
 
1. Include information about the exhibit in every email.
 
2. Add a banner to your company website offering a gift, or create a contest for visiting your show exhibit.
 
3. Send promotional material to all media outlets, including local media where your show will take place.
Advise the media that your company will be launching a new product or feature.
 
4. Advertise on the trade show website and, in the show manual.
 
5. Offer and advertise a prize or contest draw at your exhibit to entice show attendees to visit your booth.
 
6. Produce a “door hanger” for the key show hotels with an offer of a prize or contest.
 
7. Use “giveaways” at your exhibit, or in advance, to entice prospects and clients to visit your booth.
“Giveaways” should reflect your show product introduction features or, tagline
 
8. Demonstrate a product or service at your exhibit.
Rather than continuous throughout the day, you could have a schedule advertised at the booth, to create mystique.
 
9. Have your CEO and/or a member of your management team be present at specific booth times to meet clients and prospects.
 
Contact BERLINdisplays today! 
We’ll be happy to discuss how you can get more Return On Investment (ROI) for your exhibit program.
BERLINdisplays works hard to help you “display” your organization or products to the very best advantage.
If you are considering whether to buy or rent your trade show display or booth, please contact us today.
We would be pleased to help you make the right cost effective choice.

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